Banyan Tree Holdings.docx - Banyan Tree Holdings Questions 1 How does Banyan Tree segment its market What groups represent Banyan Tree\u2019s target

Banyan Tree Holdings.docx - Banyan Tree Holdings Questions...

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Banyan Tree Holdings Questions 1 How does Banyan Tree segment its market? What groups represent Banyan Tree’s target audiences in its marketing communications strategy? 2 What are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision? 3 What marketing communication and promotion objectives should Banyan Tree set? 4 How should Banyan Tree set its promotion budget? 5 Evaluate the advertising messages of Banyan Tree. How would you improve its advertising strategy? What sales promotion tools can the company use to supplement its advertising efforts? 6 hat direct marketing tools can Banyan Tree use to reach out to its customers? 1 How Banyan Tree segments its market. Banyan Tree segments its market by income level and lifestyle. Lifestyle is a person’s pattern of living as expressed in his or her psychographics—activities, interests, and opinions.
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