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Banyan Tree HoldingsQuestions1 How does Banyan Tree segment its market? What groups represent Banyan Tree’s target audiences in its marketing communications strategy?2 What are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?3 What marketing communication and promotion objectives should Banyan Tree set?4 How should Banyan Tree set its promotion budget?5 Evaluate the advertising messages of Banyan Tree. How would you improve its advertising strategy? What sales promotion tools can the company use to supplement its advertising efforts?6 hat direct marketing tools can Banyan Tree use to reach out to its customers?1How Banyan Tree segments its market.Banyan Tree segments its market by income level and lifestyle. Lifestyle is a person’s pattern of living as expressed in his or her psychographics—activities, interests, andopinions.