Psych Notes April 11

Psych Notes April 11 - Psych Notes Dissonance Theory...

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Psych Notes April 11, 2007 Dissonance Theory Related cognitions (beliefs, thoughts, emotions) are different from each other Dissonance Experiment The activity they had people do was horrible. Very boring. They ask you to tell other people that the activity is great, because they need new data. This creates the inconsistency, a dissonance. - the subject has been asked to lie to others about the nature of this activity. o Their attitude towards the task is negative, however they tell others it was a great experience Now the original patient can change their attitude. Either about their selves or the experiment. People will only act to change their attitudes if there is no other way to explain this counter-attitudinal behavior. The experimenters say to the subjects, if you go in and lie to the next group of subjects and tell them how great the activity was, then we’ll be able to pay you for helping us. They varied how much people got paid. Either 1$ or 20$. This was about 1960. - those who were getting the dollar, didn’t have a great incentive to lie to the next group. High amount of dissonance, their attitude should change more. - Those who got paid 20 dollars, had a good reason to lie. Shouldn’t arouse much dissonance. Their attitudes didn’t change as much. - More attitude change for 1$ than the 20$ Post Decisional Dissonance - You have to choose between 2 attractive alternatives. One girl or the other for example. o This is called an approach-approach conflict - Once you make the choice, committing to one or the other. Dissonance should set in.
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Psych Notes April 11 - Psych Notes Dissonance Theory...

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