MKT 250 6.docx - Marketing researchers can conduct their own searches of secondary data sources by using commercial online databases Answer TRUE Primary

MKT 250 6.docx - Marketing researchers can conduct their...

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Marketing researchers can conduct their own searches of secondary data sources by using commercial online databases. Answer: TRUE Primary data can usually be obtained more quickly and at a lower cost than secondary data. Answer: FALSE Exploratory research would be used to gather data about the market potential for a new product. Answer: FALSE Observational research is the most widely used method of primary data collection. Answer: FALSE The major advantage of survey research is its flexibility. Answer: TRUE The response rate in mail surveys is often very low. Answer: TRUE Individual interviews cost three to four times as much as telephone interviews. Answer: TRUE The most important issue facing online researchers in the United States is the lack of a broad cross section of consumers who have access to the Internet.
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  • Fall '16
  • robert a menafee
  • Marketing, researcher

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