MKT 250 8.docx - A 30-minute or longer advertising program on television that markets a single product is called a(n A phishing program B infomercial C

MKT 250 8.docx - A 30-minute or longer advertising program...

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A 30-minute or longer advertising program on television that markets a single product is called a(n) ________.A) phishing programB) infomercialC) podcastD) catalogE) spambotAnswer: BTechnologies such as interactive cable systems, Internet-ready smart TVs, and smartphones and tablets allow consumers to use their TV remotes, phones, or other devices to obtain more information or make purchases directly from TV ads. This is referred to as ________ advertising.A) virtual worldB) interactive TVC) direct-response TVD) podcastE) e-catalogAnswer: BM&Ms engages DirecTV or Dish Network viewers in a candy themed video game through the arrow keys on their television remotes. This is an example of ________ advertising.A) virtual worldB) interactive TVC) direct-response TVD) podcastE) e-catalogAnswer: B________ are everywhere these days, from self-service hotel and airline check-in devices to in-store ordering devices that let you order merchandise not carried in the store.
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