MKT 250 9.docx - Which of the following is a direct digital marketing tool A printed catalog B direct mail C telephone D television E blog Answer E

MKT 250 9.docx - Which of the following is a direct digital...

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Which of the following is a direct digital marketing tool?A) printed catalogB) direct mailC) telephoneD) televisionE) blogAnswer: ESocial media marketing is a traditional direct marketing tool.Answer: FALSEWhat are the main forms of direct and digital marketing?Answer: The main forms of direct and digital marketing include traditional direct marketing tools and the new direct digital marketing tools. Traditional direct marketing tools include face-to-face selling, direct-mail marketing, catalog marketing, telemarketing, direct-response television marketing, and kiosk marketing. These traditional tools are still heavily used and very important in most firm's direct marketing efforts. In recent years, however, a dazzling new set of direct digital marketing tools has burst onto the marketing scene, including online marketing (Web sites, online ads and promotions, e-mail, online videos, and blogs), social media marketing,and mobile marketing.
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  • Fall '16
  • robert a menafee
  • Marketing

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