MKT 250 5.docx - The marketing manager of Appeal Inc has noticed a sharp decrease in sales over the last two months The manager decides to conduct

MKT 250 5.docx - The marketing manager of Appeal Inc has...

This preview shows page 1 - 2 out of 2 pages.

The marketing manager of Appeal Inc. has noticed a sharp decrease in sales over the last two months. The manager decides to conduct marketing research to identify potential causes for the drop in sales. Which of the following should the manager do first?A) develop a research planB) determine a research approachC) define the problem and objectivesD) select a research agency to collect dataE) conduct exploratory and descriptive researchAnswer: C________ is the final step in the marketing research process.A) Developing the research planB) Determining a research approachC) Interpreting and reporting the findingsD) Engaging in secondary researchE) Collecting and analyzing the dataAnswer: CThe objective of ________ research is to gather preliminary information that will help define the problem and suggest hypotheses.A) descriptiveB) exploratoryC) causalD) correctiveE) experimentalAnswer: BCausal research is used to ________.
Background image
Image of page 2

Want to read both pages?

You've reached the end of your free preview.

Want to read both pages?

  • Fall '16
  • robert a menafee
  • Marketing, Exploratory research

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes