The marketing manager of Appeal Inc. has noticed a sharp decrease in sales over the last two months. The manager decides to conduct marketing research to identify potential causes for the drop in sales. Which of the following should the manager do first?A) develop a research planB) determine a research approachC) define the problem and objectivesD) select a research agency to collect dataE) conduct exploratory and descriptive researchAnswer: C________ is the final step in the marketing research process.A) Developing the research planB) Determining a research approachC) Interpreting and reporting the findingsD) Engaging in secondary researchE) Collecting and analyzing the dataAnswer: CThe objective of ________ research is to gather preliminary information that will help define the problem and suggest hypotheses.A) descriptiveB) exploratoryC) causalD) correctiveE) experimentalAnswer: BCausal research is used to ________.
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- Fall '16
- robert a menafee
- Marketing, Exploratory research