Week 1 discussion 2.docx

Week 1 discussion 2.docx - Identify and research a...

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Identify and research a prominent new product/service failure: The product I would be researching that had a complete flop when introduced is Pepsi’s Crystal Pepsi. First introduced in the early 1990’s in Europe. Then sold in the United  States and Canada from 1992 – 1994, with a rerelease in the mid-2010’s.  There are five steps to conducting a market research process: Step 1: Define the Problem. Crystal Pepsi, didn’t taste like Pepsi. It was a colorless cola, that was suppose to be refreshing and good for you. No Caffeine but high in fructose corn syrup, with no Pepsi taste. Which are what Pepsi customers are looking for within a Pepsi product. Flavorless Pepsi was the biggest problem.  Step 2: Research Design. Crystal Pepsi had great marketing and campaigned the product during Super  Bowl, which is a great time to grab customer’s attention.  Step 3: Data Collection. 
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  • Spring '10
  • xxx
  • Semantics, Philosophical logic, Pepsi., Crystal Pepsi

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