GR9-VRIO Analysis-24012018.pdf - IND 451 SERVICE MANAGEMENT...

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IND 451 SERVICE MANAGEMENT ANALYZING FIRM’S INTERNAL RESOURCES ‘VRIO FRAMEWORK’ Edanur SEVER 130145026 A. Tolga FİLAZİ – 130142023 1/3/2018
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Page | 1 CONTENTS ABSTRACT ................................................................................................................................................. 3 1. INTRODUCTION ............................................................................................................................... 3 1.1. STRATEGY ................................................................................................................................. 3 1.2. STRATEGİC M ANAGEMENT ................................................................................................ 3 1.3. COMPETITIVE ADVANTAGE ............................................................................................... 4 2. ESTIMATING A FIRM’S COMPETITIVE ADVANTAGE ......................................................... 4 2.1. VRIO ANALYSIS ....................................................................................................................... 4 2.1.1. THE QUESTION OF VALUE ................................................................................................ 5 2.1.2. THE QUESTION OF RARITY .............................................................................................. 5 2.1.3. THE QUESTION OF IMITABILITY .................................................................................... 6 2.1.4. THE QUESTION OF ORGANIZATON ............................................................................... 7 3. APPLYING THE VRIO FRAMEWORK ......................................................................................... 8 3.1. STEPS OF VRIO ......................................................................................................................... 8 3.1.1. STEP 1 / IDENTIFY RECOURCES ...................................................................................... 8 3.1.2. STEP 2 / FIND OUT IF YOUR COMPANY IS ORGANIZED ........................................... 8 3.1.3. STEP 3 / PROTECT THE RESOURCES .............................................................................. 8 3.1.4. STEP 4 / CONSTANTLY REVIEW VRIO RECOURCES AND CAPABILITIES .......... 8 3.2. ANSWERING AND INTERPRETING QUESTIONS OF VRIO FRAMEWORK .............. 9 3.3. APPLYING THE VRIO FRAMEWORK TO OVERSEAS COMPANIES ........................ 11 STARBUCKS: (A Comparative Analysis of Starbucks and Dunkin' Donuts. (2013).) ............... 11 DUNKIN’ DONUTS: (A Comparative Analysis of Starbucks and Dunkin' Donuts. (2013).) .... 13 3.4. APPLYING THE VRIO FRAMEWORK TO DOMESTIC COMPANIES ........................ 15 BİM A.Ş. : (Kaya, S. (2015). Migros Ticaret A.Ş. Stratejik Analiz. Google Books.) .................... 15 MIGROS . : (Kaya, S. (2015). Migros Ticaret A.Ş. Stratejik Analiz. Google Books.) ................. 16 4. LATEST RESEARCHES ................................................................................................................. 17 5. CONCLUSION .................................................................................................................................. 18 6. REFERENCES .................................................................................................................................. 19
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