Running head: GENERATIONAL RESEARCH FORMS 1 Generational Research Forms Name: Institution Affiliate: Course: Date:
GENERATIONAL RESEARCH FORMS 2 Introduction The demographic and psychographic attributed which are essential to the marketers in the distinction of the three generations. The paper will identify the characteristics and evaluate the information for every attribute and production. The ages involved are Baby Boomers, Generation X, and Generation Y. Characteristic Baby Boomers Born 1946-1964 Generation X Born 1965-1976 Generation Y/ Millennials Born 1977 – 1998 1. Market Size 78.5 million or one third 67.9 25% of US Population 86 million of US population 2. Average HH Size 3.3 per people 3.0 per people 1.3 per people 3. Average HH Income $56,500 $58,808 $48,000 4. Relationship to Technology Touch-tone phones or the Microwave PDA and Mobile Phones Internet, E-mail, picture phones 5. Relationship to Family & Friends cleaver family or disintegrating Latched-key Children Merged Families or Coddled children 6. Relationship to Work & Workplace Workaholics or visibility is key Project-oriented get paid to get the job done Effective workers but gone 5 p.m. on the dot. 7. Print Media Preferences (Be specific) Magazines Newspapers GQ 8. Online Media Preferences (Be specific) Yahoo or Television Twitter Facebook 9. Work Ethic Driven or Work 60 hours and up Work better with great outcomes Multitasking or Ambitious 10. Focus Results and Relationships Results and Tasks Networked and Global
GENERATIONAL RESEARCH FORMS 3
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- Summer '17
- Marketing, Generation Y, Generation X