Skin Color in India.edited.docx - Skin Color in India...

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Skin Color in India National “colorism" in India can be attributed to factors that are rooted in the culture of the people in India. First, internalized racism plays a significant role in the practice of valuing individuals with fairer skin. According to history, India was colonized by Great Britain. The colonialists sought to impose the notion that the white race was superior to the black race. Therefore, most of the people placed in positions of authority were of a lighter complexion. Additionally, social classes were redefined from complexion, and thus individuals with fairer skin were given access to resources and opportunities. The belief propagated in this era found itself in social circles. Consequently, indigenous people began to marry their colonizers to "elevate" their social status. Secondly, media has contributed to the perception that lighter skin is beautiful. A close analysis of the different forms of media, such as print media, mainstream media, video clips, and magazine advertisements, reveals a preference for a lighter skin tone. Due to the strong influence
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  • Spring '17
  • jane
  • Sociology, White people, Human skin color

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