We all scream for ice cream .docx - WE ALL SCREAM FOR ICE...

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WE ALL SCREAM FOR ICE CREAM! MARKETING MIX WEBSITE COMPARISON For this project you will go to three websites and fill in the answers to the questions regarding the Marketing Mix for each company. The websites are: Blue Bell Mayfield Ben and Jerry’s Product (describe packaging) Just the name of the company and a picture of the product Too plain Just a picture and the name of the company and flavor The companys name Some characters Picture of the product Product How many flavors does each brand offer? 50 38 55 Product Does the company sell other products besides ice cream? If so list. (not counting T- shirts or anything with the company name on it) games and clothing, sports, mugs, and toys milk cottage cheese and French onion dip Juice tea Greek yogurt cakes Product What is the slogan? we eat what we can and sell the rest Its ice creamier Be one in a million Product Does the company identify its top flavors? If so, list the most popular flavors.
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  • Winter '19
  • Ben, ice cream, Ben & Jerry's, Blue Bell

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