08-22-07 - TC 245 Ch. 1 Defining the Aesthetic Experience...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
TC 245 Ch. 1 22/08/2007 08:54:00 Defining the Aesthetic Experience Objectives Understand: o Nature of aesthetic experience (AE) o Importance of AE from the product or (brand) environment for  consumers o How AE affects the body, soul, and mind of the individual What did you buy last shopping trip? What made you buy? What does the research show about the importance of aesthetics to consumers? Aesthetic aspects of  the product  are: Of primary importance in selection  and purchase Affect perceived quality  and satisfaction  with the product Aesthetic aspects of the  shopping environment Influences willingness to buy  products Perceived price      of products Amount willing to be paid      for product Elements of the shopping environment Mannequins, window displays Advertisements
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Outside ambiance, architecture
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

08-22-07 - TC 245 Ch. 1 Defining the Aesthetic Experience...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online