08-24-07 - TC 245 Ch. 1 (cont.), Ch. 11, Ch. 2 Dissecting...

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TC 245 Ch. 1 (cont.), Ch. 11, Ch. 2 24/08/2007 09:00:00 Dissecting the definition (cont.): Products or environment o Products      are material goods with physical properties that can be  repeatedly experienced during appreciation o Environment      is the multi-sensory setting that surrounds the product  (and the body) Has social as well as formal, expressive, and symbolic qualities e.g., corporate apparel to create environment Non-instrumental benefit o Rewarding and pleasurable in itself and done for its own sake e.g., watching blazing colors of sunset sky o Non-aesthetic  qualities are instrumental in attaining external benefits or  goals e.g., safety, time saving, social or economic gain e.g., watching sky to determine weather Pleasure or satisfaction o Both pleasure  and satisfaction  entail gratification or fulfillment of  desires o However, pleasure suggests a positive feeling, which may not  accurately describe the state of emotional satisfaction Interconnections among form, expression, and symbolism Formal qualities can evoke or express emotion Symbols or representations are created from formal qualities
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This note was uploaded on 03/28/2008 for the course TC 245 taught by Professor Fiore during the Fall '07 term at Iowa State.

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08-24-07 - TC 245 Ch. 1 (cont.), Ch. 11, Ch. 2 Dissecting...

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