Running head The Marketing Plan of Apple Inc The Marketing...

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Running head: The Marketing Plan of Apple Inc. 1 The Marketing Plan of Apple Inc. Matthew Smith 4/29/2018 Professor-Randell Orner
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The Marketing Plan of Apple Inc. 2 The Marketing Plan of Apple Inc. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. Apple Inc. is an international company that deals with technology, and its headquarter is found at Cupertino in California. The company is usually involved in the designing, developing and selling computer software, consumer electronics and other online services. The hardware products of Apple Inc. comprise of the Home Pod smart speaker, the Apple Television digital media player, the Apple Watch smartwatch, the iPod media player that is portable, the Mac personal computer, the iPad tablet computer and finally the IPhone smartphone (Lane & Parthasarathy, 2018). On the other hand, the software of the company includes the professional applications such as Xcode, Logic Pro, and Final Cut Pro. In addition to that, the other software that are usually produced by Apple Inc. are the iOS and the macOS operating systems, the Safari web browser, the IWork and I life productivity and creativity suites and the iTunes media player. The online services of the company comprise of iCloud, Apple Music, Mac App Store, the IOS Apple store and the iTunes store. This is the globe’s biggest information technology corporation by revenue. It is also the globe’s second biggest manufacturer of mobile phones after Samsung (Lane & Parthasarathy, 2018).
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The Marketing Plan of Apple Inc. 3 Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Competitive Apple Inc. has actually advanced from being a pioneering personal computer company dedicated to the creation of the high end personal computer to an expanded design powerhouse engrossed on continuously innovating products which do not only redefine and revolutionize the industries but also reshape the perceptions of the consumers of the products and functionality simultaneously (Khan et al., 2015). This gives it an upper hand to compete with other companies like Samsung and Techno. Political Factors political factors that affect the growth of Apple Inc. include the macro or remote environmental factors which presents opportunities. The government of the United States is the most determinant political factor of Apple Inc. Company. The other political factors which influence the operation of Apple Inc. include the improved free political policies and the stable politics in the United States (Khan et al., 2015).
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  • Summer '16
  • Mr Kamau
  • Marketing, Apple Company

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