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08-31-07 - TC 245 Ch 2(cont Sensory Emotional and Cognitive...

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TC 245 – Ch. 2 (cont.) 31/08/2007 08:54:00 Sensory, Emotional and Cognitive Experiences (cont.) Touch (cont.) o Tactile sensations from swatches affect consumer’s attitude toward  product and willingness to buy Kinesthetic o Kinesthetics is the perception of one’s own body movement o Apparel can contribute to the kinesthetic experience o The body, itself, can contribute to the kinesthetic experience Smell o Pleasant smells from apparel affect aesthetic experience and  consumer behavior o Can you think of any examples were this is true? o Pleasant smells on body affect aesthetic experience Fragrance industry is a $4 billion/year industry o Environmental fragrancing = scenting an interior environment to  produce a change in the occupant’s thoughts, moods or behavior Needs to be pleasant and appropriate Sound o Apparel offers an AE due to sound o Environments sounds, like scents, influences aesthetic experience and 
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08-31-07 - TC 245 Ch 2(cont Sensory Emotional and Cognitive...

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