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Unformatted text preview: Serif (feet on ends of letters), sans serif (no feet) Cursive Upper case, lower case ← ← Expressiveness of line • Horizontal – stable and at rest, succumb to gravity • Vertical – forceful, withstand pull of gravity • Diagonal – dynamic, movement to rest state • Curved – casual, low dominance, succumb to force • Angular – formal, high arousal, high dominance, aggressive • Thin – low dominance • Thick – high dominance 17/10/2007 09:00:00 ← 17/10/2007 09:00:00 ←...
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This note was uploaded on 03/28/2008 for the course TC 245 taught by Professor Fiore during the Fall '07 term at Iowa State.
- Fall '07