10-24-07 - Geometric forms are more mechanical, masculine,...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
TC 245 24/10/2007 08:52:00 Importance of shape for the professional Interaction of shapes between product and body o Pose of model and product shapes o When the product does not follow or exaggerates the natural body  shape, more likely a fad Interaction of shapes between product and environment Identify and reinforce brand with shape Expressiveness of shape Expressive derived from geometric v. organic o Organic shapes are yielding o Geometric shapes are higher in dominance than organic Size o Large size of shapes also contributes to dominance and arousal Symbolism of shape Symbolism affected by  o Geometric v. organic Organic forms represent nature, feminine, casual
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
Background image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Geometric forms are more mechanical, masculine, formal Organic shapes to reinforce juxtaposition; geometric shapes in juxtaposition to nature o Reference to objects Animal print = wild, exotic Nature - mountains o Reference to historical forms TC 245: Test 2 24/10/2007 08:52:00 ← 14 T or F • 5 slides ← ← 37 Q’s ← ← Slides: 15-29 (applied questions) ← ← open and closed – look at edge with surrounding space • open – hard to see • closed – easily seen • planar integration (white and yellows pop out) 24/10/2007 08:52:00 ←...
View Full Document

This note was uploaded on 03/28/2008 for the course TC 245 taught by Professor Fiore during the Fall '07 term at Iowa State.

Page1 / 3

10-24-07 - Geometric forms are more mechanical, masculine,...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online