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11-14-07 - TC 245 Space(cont Composition of space in...

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TC 245: Space (cont.) 14/11/2007 10:01:00 Composition of space in environments  2D surfaces of environment o Filled or unfilled due to type/amount/placement of shapes, lines,  textures, patterns on a surface filled  many, large, bold figures little apparent ground unfilled  few, small, subtle figures much ground visible 3D physical space o Design of space has impact on how customers interact/move in a  space check-out in back pulls customer through store; customer sees  more products placement of escalators to walk through area Jordan Creek Town Center is a curved shape to make mall area  seem shorter and add mystery to draw you to ends o Division of physical space Sets product lines apart Gives visual clarity to like product offerings Makes products seem special o Fill of physical space Sales/square foot must be considered
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