11-26-07 - o Results in decrease of complexity Decrease...

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TC 245 Principles of Design 26/11/2007 09:58:00 Principles of Design Guidelines for understanding and creating arrangements of the elements of  design to help create order or complexity fro the viewer o Gestalt Principles of Perceptual Organization Similarity Proximity Closer Continuation o “Principles of Design” Rhythm Proportion Balance Emphasis Gestalt Principles of Perceptual Organization Gestalt Psychology – focus on processes of perception o Brain  creates order  among smaller parts/units o Brain  creates relationships  among units o “The whole is greater than the sum of the parts" Gestalt principles affect level of complexity/order o Medium level of complexity is preferred Perceived  number  of units Degree of  interest  of units Cohesion  (sameness and arrangement) among units Similarity – visual grouping of units due to their sameness
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Unformatted text preview: o Results in decrease of complexity Decrease number Increase cohesion • Proximity – grouping of units due to sameness and closeness in space o Results in decrease of complexity Decrease number Increase in cohesion Arrange focus • Closure - create implied shapes from connecting incomplete lines or shapes/ points o Results in decrease of complexity Decrease number Find sameness of completed shapes with other shapes Arrange focus • Continuation – following of a line through an interruption or break o Result is a line; result of closure is a shape o Results in decrease of complexity Decrease in number of lines Find sameness of continued line with other lines Arrange focus or visual path across form 26/11/2007 09:58:00 ← 26/11/2007 09:58:00 ←...
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11-26-07 - o Results in decrease of complexity Decrease...

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