Where have you previously shopped?

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1/23/2019 1 SESSION 2: FAST FASHION OPRE 6341 – Retail Operations Previous class Presentation of the course and the syllabus What is retailing? Facts and figures about the retail industry 2
1/23/2019 2 Outline Case study: Zara fast fashion Analysis of the benefits of a quick response system using Excel 3 In class quizzes You now have your TurningPoint license/subscription and you have registered it via the link on eLearning You have two options(*) for answering for answering in-class quizzes: Using the TurningPoint app on your smartphone, which can be downloaded from the Apple App store or Google Play. Using your laptop on webpage Either way use ‘OPRE6341’ as the Session ID 4 (*) Using a clicker (response card) is no longer an option for this course
1/23/2019 3 Who is your favorite apparel brand? Session ID: opre6341 Test question (no points given) Q0 Case study “Zara: Fast fashion” Harvard Business Case Written by P. Ghemawat and J. L. Nueno Set in 2003 Update in 2006: Case Flash Forward 6
1/23/2019 4 Zara 7 Zara Video about Zara (2011): 8
1/23/2019 Where have you previously shopped? Discussion question (2 points for any answer given) Q1
5 Session ID: opre6341 Inditex: financial performance Source : Inditex 2017 Annual report 10
1/23/2019 6 Other metrics Source : Inditex 2017 Annual report 11 Stock performance Source : Inditex 2017 Annual report 12
1/23/2019 7 Retail formats Source : Inditex 2017 Annual report 13 Supplier network Source : Inditex 2017 Annual report 14
1/23/2019 Social media Source : Inditex 2017 Annual report Who is the biggest apparel retailer in the world? Discussion question (2 points for any answer given) Q2
8 Session ID: opre6341
1/23/2019 World top 10 apparel retailers (2018) Source: 17 Which of these practices is NOT part of Zara’s business model? Comprehension question (2 points if correct, 1 if incorrect) Q3
9 D. Designing and producing products very quickly E. Shipping products by plane F. Offering a large proportion of merchandise at markdown prices G. Intentionally creating product scarcity in stores H. Distributing from a limited number of DC’s Session ID: opre6341
1/23/2019 10 Fast Fashion: Definition Rapidly churning out fashionable designs at affordable prices System which “ combines quick response production capabilities with enhanced product design capabilities to design “hot” products that capture the latest consumer trends and exploit

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