12-07-07 - Principles of Design 07/12/2007 10:01:00...

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Unformatted text preview: Principles of Design 07/12/2007 10:01:00 Proportion Relative size relationship o Between layout and surface units within a product, body, or environment Relationships affect aesthetic pleasure Golden section o ideal relation in division of a line or shape o affects aesthetic pleasure applied to body form, architecture, art, faces, nature, music, photography, fashion ignored in fashion illustrations o A:B as B:(A+B) o 2:3 as 3:(2+3) 2:3, 3:5, 5:8, 8:13, 13:21 .62 to 1 in a line increases complexity due to unequal size o more interesting Proportional relationships in fashion Size relationship between o Layout detail size btw products E.g., top, shoe straps, and skirt seaming Overall size (visual weight) of different products o Surface shapes btw products o Layout and/or surface details w/I product E.g., Bow and print E.g., Heel and toe of shoe o...
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12-07-07 - Principles of Design 07/12/2007 10:01:00...

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