UNIT 4 INDIVIDUAL PROJECT2AbstractThroughout this paper I will give details about the two different orthopedic physician groups that are competing for the business of Steven Jones, a man who recently experienced an orthopedic trauma injury. I also discussed the positioning strategy for each of these orthopedic physician groups as well as thestrengths and weaknesses of each orthopedic physician group. After detailing the different strengths and weaknesses of each orthopedic physician group I explained my reasoning behind each finding. Next, I detailed the concept of package pricing and how it works and include the pros and cons of it. Lastly, I gave recommendations for both orthopedic physician groups in regard to their individual internet presence.