Target Market

Target Market - Target Market Anastasia Kral 562362801 Iowa...

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Target Market Anastasia Kral 562362801 Iowa State University TC 131: Introduction to Apparel Product Development, Section 2 Instructor: Elena Karpova, Ph.D. January 19, 2006 I abide by the ISU conduct code: _______________________________________
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Kral After much thought and research, the target market I’ve chosen to pursue is expecting women in the United States and Canada between the ages of 20 and 45 that have obtained an associates degree or higher and have established a career placing them in the middle to high income category. Women’s marital status is irrelevant, but the number of children should be minimal (as many women with children will already have maternity wear from previous pregnancies). Lifestyle variables of this target market have also been evaluated. The women targeted will be family and career-oriented, value women’s rights in the white-collar workforce and find importance in projecting a respectable, but feminine image in the office. It is important to these expecting mothers to be able to wear clothing that is similar to trends in women’s fashion. The U.S. Census Bureau issued a report in October 2005 that states that the number of women 25 and over that completed some college and worked during their first pregnancy from 1996-2000 was up to 82% and those with a bachelor’s degree or higher were up to 85%. (Johnson and Downs, 2005)
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This note was uploaded on 03/28/2008 for the course TC 131 taught by Professor Karpova during the Spring '06 term at Iowa State.

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Target Market - Target Market Anastasia Kral 562362801 Iowa...

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