11-30-07 - o Good for display of quantities of products...

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TC 245: Principles of Design 30/11/2007 09:54:00 Principles of Design Each decreases complexity through cohesion (arrangement) of units o Rhythm o Balance o Proportion o Emphasis Rhythm Pattern  created by the movement of the eye across repeating units in a form o Series of units repeated in a specific manner o Repetition of units E.g., lines, colors, shapes textures in layout or surface E.g., stripes, buttons, pleats o Similar units  do not  have to result in rhythm (pattern) o Series of units must be repeated in a  specific manner o Good for small spaces to decrease complexity
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Unformatted text preview: o Good for display of quantities of products Types of Rhythm o Alternating Regular, predictable sequence Simple on-off pattern with negative space Least complex form o Progressive Repetition, but with gradual change of units E.g., change in size, color, number, shape More complex than alternating Complexity increases through o Lack of rhythm o Complexity of the unit repeated o Number of differences in progressive units o Number of simultaneous rhythms 30/11/2007 09:54:00 30/11/2007 09:54:00...
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This note was uploaded on 03/28/2008 for the course TC 245 taught by Professor Fiore during the Fall '07 term at Iowa State.

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11-30-07 - o Good for display of quantities of products...

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