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T-1.8.1Details of AssessmentTerm and Year1,2019Time allowed7 Weeks Assessment No1Assessment Weighting100%Assessment Typee-Marketing PlanDue DateWeek 7Room5Details of SubjectQualificationBSB51915 Diploma of Leadership and ManagementSubject NameMarketingDetails of Unit(s) of competencyUnit Code (s) and NamesBSBMKG510 Plan E-Marketing Communications Details of StudentStudent NameCollegeAAIStudent IDStudent Declaration:I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source.Signature: ___________________________Date: _______/________/_______________Details of AssessorAssessor’s NameSindhu NairAssessment OutcomeResultsCompetent Not Yet CompetentMarks/ 100FEEDBACK TO STUDENTProgressive feedback to students, identifying gaps in competency and comments on positive improvements:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Marketing, Assessment No.1Page 1v1.1, Last updated on 19/02/2019 by MM
T-1.8.1Student Declaration:I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my right to appeal and the reassessment procedure.Signature: ____________________________Date: ____/_____/_____Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedbackStudent did not attend the feedback session. Feedback provided on assessment.Signature:____________________________Date: ____/_____/_____Marketing, Assessment No.1Page 2v1.1, Last updated on 19/02/2019 by MM
T-1.8.1Purpose of the AssessmentThe purpose of this assessment is to assess the student in the following learning outcomes:Competent (C)Not Yet Competent(NYC)1.1 In consultation with relevant personnel, determine electronic marketing (e-marketing) purpose and objectives reflecting organisation’s strategy, direction and values1.2 Develop an e-marketing strategy or plan that addresses aims and targets of organisation’s existing business or marketing plan, and is consistent with organisational and budgetary requirements1.3 Develop a value proposition for e-marketing strategy or plan1.4 Identify, cost and detail e-marketing tools for the organisation and its products and services in the e-marketing strategy or plan1.5 Identify and incorporate e-marketing approaches, tools and strategies to reach target market and achieve objectives1.6 Ensure e-marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing e-marketing strategies1.7 Ensure e-marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements2.1 Evaluate website marketing objectives to ensure they are consistent with e-marketing strategy or plan, and modify if required2.2 Establish strategies for evaluation of website as a marketing tool2.3 Evaluate website design according to e-marketing strategy, to ensure the design projects required image of the organisation, and conveys features andbenefits of products or services; recommend modifications if required2.4 Evaluate website data recording, contacts and feedback mechanisms as part of website evaluation