Comsumer Behavior (1).docx - This week we went over...

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This week we went over consumer behavior and why it is important. I will utilize this space to showcase how my three selected situations relate to consumer behavior. My first situation to reflect on is when a student is selling a textbook back to the college bookstore. There are various reasons why a student might want to sell his textbook back to the college bookstore, it might be a particular buy back deal that the bookstore works out with the students that if they bring back their old textbooks they can put it towards the books they might need for the new semester. I personally would sell my textbook back to my school if I knew that I was no longer going to use it. When my son attended Columbus State University, they would have a buyback season in which they would buyback the books you may have bought for that semester. When you compared the buyback price from the bookstore in relation to a Chegg books the price was significantly different with you siding with your campus bookstore in the end.
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  • Fall '15
  • Want, Campus Bookstore

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