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Decode Media, Buy Me!.pptx - Decode Media, Buy Me! Mia T....

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Decode Media, BuyMe!Mia T. SenneJune 28, 2018COM128 – Decode Media
OverviewDefining media literacy termsDeconstructing the mediaSouth Beach DietClearasil CommercialDisney Channel Fashion Studio
ConstructionExplaining or interpretingmeaningConstruction details howsociety provides value todifferent concepts.Examples; currency andnations(“Currency”, 2010)
DeconstructionAn analysis of theassociation between textand meaning.The audience looks at apiece of media andanalyzes the messagesportrayed.(“Watching TV”, 2015)
SourceThe origin/creator of a mediamessage.Creators can be ad agencies,writers, filmmakers, orbusinesses, etc.The creator has direct controlover the message beingportrayed to an audience.(Pichii, 2013)
AudienceTarget of a mediamessageIntended to reach aspecific group of peopleDefined by age, gender,class or interests.(Hiltscher, 2009)
Text & SubtextSUBTEXT –The interpretation of a mediamessageIt is the meaning interpreted inthe mind of an individual thatmay differ from the interpretationof anotherThis is dependent upon theperson’s prior knowledge,attitude or experienceTEXT -The piece of media thatis physically seen orheard.Ranges from graphics,spoken or written words,or moving images.
PathosA mode of persuasion thatemotionally appeals to aperson’s mind conveyed by amedia messageCreators utilize pathos as a wayto invoke sympathy from anaudience or draw pityThis is to make the audience feelwhat the creator wants them tofeel(“Crying woman”, 2018)
LogosA mode of persuasion that has alogical appeal to a person’s mindconveyed from a mediamessage.Creators cite facts and useproven statistics in their mediamessages.This is to convince audiences ofthe accuracy through logic orreason.(“Brain”, 2018)
EthosA person’s appeal to thecredibility of a media messageand a mode of persuasion.Creators utilize ethos to provethat they are credible sources.The language used is directed tothe appropriate audience bysounding fair, unbiased, andusing correct grammar.(“Female doctor”, 2018)
South Beach Diet WebsitePhoto details front page of website(Figure 1, 2018).
South Beach Diet WebsiteCreated by Dr. Arthur Agatson with the purpose of helping peoplemaintain and lose weight.Text;Jesse James Decker on the home page in a blue bikini looking thin and fitLarge writing indicating people can “lose 9 lbs and 3 inches in 2 weeks”“Free shakes” advertised in a purple circle to attract audiencesWay of life represented is that being thin and beautiful through the useof the products.Value presented is maintaining a healthy lifestyle through diet andexercise.
South Beach DietPathos is represented throughsinger, Jessie James Decker in abikini on the home page.

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Term
Spring
Professor
Lisa Prudhomme
Tags
Rhetoric, Disney Channel

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