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Decode Media, Buy Me!Mia T. SenneJune 28, 2018COM128 – Decode Media
Overview•Defining media literacy terms•Deconstructing the media•South Beach Diet•Clearasil Commercial•Disney Channel Fashion Studio
Construction•Explaining or interpreting meaning•Construction details how society provides value to different concepts.•Examples; currency and nations(“Currency”, 2010)
Deconstruction•An analysis of the association between text and meaning.•The audience looks at a piece of media and analyzes the messages portrayed.(“Watching TV”, 2015)
Source•The origin/creator of a media message.•Creators can be ad agencies, writers, filmmakers, or businesses, etc.•The creator has direct control over the message being portrayed to an audience.(Pichii, 2013)
Audience•Target of a media message•Intended to reach a specific group of people•Defined by age, gender, class or interests.(Hiltscher, 2009)
Text & Subtext•SUBTEXT –•The interpretation of a media message•It is the meaning interpreted in the mind of an individual that may differ from the interpretation of another•This is dependent upon the person’s prior knowledge, attitude or experience•TEXT - •The piece of media that is physically seen or heard.•Ranges from graphics, spoken or written words, or moving images.
Pathos•A mode of persuasion that emotionally appeals to a person’s mind conveyed by a media message•Creators utilize pathos as a way to invoke sympathy from an audience or draw pity•This is to make the audience feel what the creator wants them to feel(“Crying woman”, 2018)
Logos•A mode of persuasion that has a logical appeal to a person’s mind conveyed from a media message.•Creators cite facts and use proven statistics in their media messages.•This is to convince audiences of the accuracy through logic or reason.(“Brain”, 2018)
Ethos•A person’s appeal to the credibility of a media message and a mode of persuasion.•Creators utilize ethos to prove that they are credible sources.•The language used is directed to the appropriate audience by sounding fair, unbiased, and using correct grammar.(“Female doctor”, 2018)
South Beach Diet WebsitePhoto details front page of website (Figure 1, 2018).
South Beach Diet Website•Created by Dr. Arthur Agatson with the purpose of helping people maintain and lose weight.•Text;•Jesse James Decker on the home page in a blue bikini looking thin and fit•Large writing indicating people can “lose 9 lbs and 3 inches in 2 weeks”•“Free shakes” advertised in a purple circle to attract audiences•Way of life represented is that being thin and beautiful through the use of the products.•Value presented is maintaining a healthy lifestyle through diet and exercise.
South Beach Diet•Pathos is represented through singer, Jessie James Decker in a bikini on the home page.