[020919] Case#1 Apple-The iPhone Turns 10, so What\u2019s Next.pdf - Apple The iPhone Turns 10 to What's l{ext IN 2017 THE 1OTH ANNIVERSARY Of thc iCONiC

[020919] Case#1 Apple-The iPhone Turns 10, so What’s Next.pdf

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Apple: The iPhone Turns 10, to What's l{ext? combining tremendous brainpower, intellectual property, and iconic brand value, Apple has enjoyed dramatic increases in revenues, profits, and stock market valuation. e ffiww& ffi&rmkwffiW Why was Apple so successful? Why did Microsoft's once superior market valuation evapotate? Why did Apple's competitors, such as Sony, Dell, Hewleff-Packard (If), At Apple's new headquarters in Cupertino, California, the futuris- tic building emphasizes oPen sPaces with plenty of natural light to allow for random encounters among employees to foster creativ- ity and innovation. The building, reminiscent of a sci-fi spaceship, cost an estimated $5 billion, making it the most expensive office space built.
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