
NORTH SOUTH UNIVERSITY
Project on “
Business Plan
”
Course Name: MGT368
Section: 2, Semester: Spring 2018
Prepared for
Dr. Md Shahedul Alam [ShL]
Department of Management
Prepared by
Group: 4
Name
ID
Md. Moshiur Rahman
1420341030
Jarin Anjum Chowdhury
1410508030
Sharmin Akhter Zina
1320978030
Romana Akter Tumpa
1230968030
Sardar Ahmadullah
1511016630
Antonu Roy Antu
1410003030
Date of Submission: 15
th
April, 2018

Contents
INTRODUCTION
.....................................................................................................................................
5
Name And Address Of The Business
.......................................................................................................
5
Nature Of The Business
...........................................................................................................................
6
Statement Of Financing
...........................................................................................................................
6
Statement Of The Confidentiality Report
................................................................................................
7
BUSINESS MODEL
..................................................................................................................................
9
Business Model Canvas
...........................................................................................................................
9
Pricing Model
........................................................................................................................................
10
Social Goal
............................................................................................................................................
11
Financial Sustainability
.........................................................................................................................
12
Sustainability
.........................................................................................................................................
12
Eco-Friendly
..........................................................................................................................................
12
Ethical
...................................................................................................................................................
13
BUSINESS ENVIRONMENT ANALYSIS
............................................................................................
13
Porter’s Five Forces
...............................................................................................................................
15
Swot Analysis
........................................................................................................................................
16
DESCRIPTION OF THE VENTURE
....................................................................................................
17
Mission
..................................................................................................................................................
17
Reasons For Growing Into The Business
...............................................................................................
17
Factors Contributing To The Success Of The Business
.........................................................................
18
Development So Far
..............................................................................................................................
18
Service
...................................................................................................................................................
18
Location Of The Business
.....................................................................................................................
18
Right Location For The Business
..........................................................................................................
18
Office Equipment
..................................................................................................................................
19
Entrepreneurial Background
..................................................................................................................
19
SERVICE DELIVERY MODEL
............................................................................................................
23
Manufacturing Process:
.........................................................................................................................
23
Physical Plant:
.......................................................................................................................................
23
Machinery Equipment:
..........................................................................................................................
23
Names Of Suppliers Of Raw Materials:
................................................................................................
23

OPERATIONAL PLAN
..........................................................................................................................
24
Flow Of Orders For Service
..................................................................................................................
24
Technology Utilization
..........................................................................................................................
25
MARKETING PLAN
..............................................................................................................................
25
Product:
.................................................................................................................................................
25
Price:
.....................................................................................................................................................
25
Promotion:
.............................................................................................................................................
26
Place:
.....................................................................................................................................................
26
Process:
.................................................................................................................................................
26
People:
...................................................................................................................................................
26
Physical Environment:
...........................................................................................................................
26
ORGANIZATIONAL PLAN
..............................................................................................................
27
Form Of Ownership:
..............................................................................................................................
27
Identification Of Partners Or Principal Shareholders:
............................................................................
27
authority Of Principals:
.........................................................................................................................
28
Expertises Are Given Below:
.................................................................................................................
29
Management-Team; Their Background &
.............................................................................................
31
E.Roles& Responsibilities:
....................................................................................................................
31
ASSESSMENT OF RISK
........................................................................................................................
33
Weakness Of The Business:
...................................................................................................................
33
New Technologies:
................................................................................................................................
33
Contingency Plan:
.................................................................................................................................
33
FINANCIAL PLAN
.................................................................................................................................
34
Assumption
............................................................................................................................................
34
Pro Forma Income Statement
................................................................................................................
35
Cash Flow Projections
...........................................................................................................................
35
Pro Forma Balance Sheet
.......................................................................................................................
36
Break Even Analysis
..............................................................................................................................
37
Sources And Application Of Funds
........................................................................................................
37
APPENDIX
..............................................................................................................................................
38

INTRODUCTION
Dhaka Cholo is a software available in IOS and Android platform providing Dhaka city
transportation guideline. It will be a very useful app for the outgoing people of Dhaka who face
difficulties finding there rides, estimated time and fare. This app will help people comparing all
the available transportation. This app will also provide regular traffic updates as well. So this will
be a great help for the outgoing people of Dhaka as it will save their time and money
.
NAME AND ADDRESS OF THE BUSINESS
DHAKA CHOLO
Road-11, House-2, Sector-7, Uttara, Dhaka-1230
Name and Address of Principals
1. Md. Moshiur Rahman
Polash Villa, Aburtech, Khilkhet, Dhaka.
2. Jarin Anjum Chowdhury
5/13, block-C, mirpur 12,Dhaka
3. Sharmin Akhter Zina
Sector 5, Uttara, Dhaka.
4. Romana Akter Tumpa
7/8 Block B, Lalmatia, Dhaka
5. Sardar Ahmadullah
GP-Chaw, square, mohakhali, Dhaka
6. Antonu Roy Antu
BaitulAman Housing Society, AdaborMohammedpur, Dhaka 1212

NATURE OF THE BUSINESS
A software providing Dhaka city transportation guideline.
