DIRECT AND INDIRECT MARKETING.docx - Running head DIRECT AND INDIRECT MARKETING Direct and indirect marketing Institution Name Date 2 DIRECT AND

DIRECT AND INDIRECT MARKETING.docx - Running head DIRECT...

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Running head: DIRECT AND INDIRECT MARKETING Direct and indirect marketing Institution Name Date
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2 DIRECT AND INDIRECT MARKETING Direct and indirect marketing Direct marketing The business interact personally with the clients. Pros Direct marketing presents an opportunity to respond to questions that clients can raise. Having the chance to answer the customer's question will build their trust on the product. Answer the questions creates a closer connection with the customers. Secondly, direct marketing is easily affordable. It is cost effective since individuals will not use the money for advertisement. Thirdly there direct marketing offers a variety of marketing options. The marker is not restricted to one form of marketing. It could be possible to use mails, online or through use of phones. Lastly, it allows the marketer to be specific and accurate of the product being advertised Cons There is a low response rate from the client. If the client is not interested in the product, it would be difficult to attack his or her attention. The marketing method has a low response rate since the
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