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Running head: TARGET-MARKET STRATEGY 1Target-Market StrategyJerry YoungGrand Canyon University: AMP-425Dr. Piper Browne2/18/19
TARGET-MARKET STRATEGY Target-Market StrategyThe United States Geological Survey (USGS) states that our entire universe is made up of71% of water, and from these, three fourths is salt water or 96.5% approximately, so that left us with only 2.5% clean water. We human depend on the need for water to survive since our body isbasically made up of water (Barry, D’Anci, & Rosenberg, 2010). Everyday we tend to use water in a variety of ways, from filtered water, bottled water, tap water and the likes. Some people mainly select their ways of using it based on convenience, price, cleanliness, taste and the likes. Still, how about some people who don’t have access to fresh water, or let alone preferred water source? There are approximately 780 million people on earth that don’t have way of getting freshwater. This is a research that was done by The Center for Disease Control and Prevention back in2016 (CDC). Countries like Libya, Yemen, Djibouti etc. are all suffering to get pure water. Sadly,these countries border with the oceans but ranked the highest among water contamination or

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