ALIBABA FINAL.doc - ALIBABA STRATEGIC MANAGEMENT MADE BY...

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ALIBABA STRATEGIC MANAGEMENT MADE BY: Karan mehta : 30120021 Billa Sahith Reddy :30317218 Amarjot Singh :30315496 Natraj Kuchipudi :30132191
Table of Contents Table of Contents ................................................................................................................................... 2 EXECUTIVE SUMMARY……………………………………………………………………………………………………………………….3 INTRODUCTION………………………………………………………………………………………………………………………………….4 1.1 Strategies to improve the business activities…………………………………………….4 1.2 Scope of the study ………………………………………………………………………5 1.3 Development of e-commerce method…………………………………………………...5 PORTER’S FIVE FACTORS ........................................................................................................................ 5 2.1 Competitive rivalry: High ............................................................................................................ 6 2.2Threat of new entrants: Low ......................................................................................................... 6 2.3Bargaining power of suppliers: Low .............................................................................................. 6 2.4Bargaining power of buyers: Medium ........................................................................................... 7 2.5Threat of substitutes: High ........................................................................................................... 7 Industry Analysis: ............................................................................................................................... 8 BUSINESS LEVEL AND CORPORATE STRATEGIES: .................................................................................... 8 3.1 Price strategy: .............................................................................................................................. 8 3.2Growth Strategies: ........................................................................................................................ 9 3.3 Differentiation Strategy: ............................................................................................................... 9 Mintzbergs Model of Strategy Development: ...................................................................................... 10 CONCLUSION: ...................................................................................................................................... 11 RECOMMENDATIONS: ......................................................................................................................... 11 REFERENCES: ....................................................................................................................................... 13 2
EXECUTIVE SUMMRY : The study is based on understanding the environment of Alibaba which is a very famous company providing variety of online commodities. The external and internal environment of the company is being highlighted by using various marketing models and strategies. Industrial analysis, porters five analysis, differential analysis, Mintzberg model, pricing strategy and even growth strategies of the company have been understood. At last some recommendations are even provided. 3
INTRODUCTION: Alibaba is a world renowned company and has earned a name for it. With a strong goodwill Alibaba company is not only famous in China but has developed itself as a brand name worldwide ( ). It is indeed the pioneer and a world leader in the Business to Business most commonly known as B2B e-commerce segment. The company commenced in the late nineties with a vision to provide better products to both the domestic and international markets. This was supported strongly with its capable channel of distribution. The crux of the working of the company is based on the connectivity of three market aspects which are: the buyers, the sellers and the market itself. Wang, (2016), states that the company conducts the businesses in English, Japanese and Chinese respectively. The amalgamation of the company with the other ventures has resulted in the diversification of the brand. These e- commerce sites are Alipay, Alimama, Alisoft, Taobao.com and Yahoo Koubei. Yahoo Kaubie is the joint venture of Alibaba Company and Yahoo China. The company offers numerous web and e commerce services which incorporates the business management solutions and the retail websites. The company has been able to establish itself as a leader of the business to business services and the internet retail market (Marn et al., 2004).

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