Question Set #4.docx - Running head QUESTION SET 4 Part I Media Analysis Company All persons were white 1 Exxon Mobil Yes/No no Non-white person was a

Question Set #4.docx - Running head QUESTION SET 4 Part I...

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Running head: QUESTION SET 4 1 Part I: Media Analysis Company All persons were white Non-white person was a consumer Non-white person in place of power Comments Yes/No Yes /No Yes/No Exxon Mobil no yes yes Almost all actors were non-white in all different positions Tide yes N/A N/A One famous person buying Tide Pods Zenni no no no Non-white people were in the factory making glasses Aleve no yes yes She was the star in a rock concert, but needed Aleve for her back pain Society for Human Resource Managemen t no yes yes A lot of diversity; many Hispanics and African Americans Esurance yes N/A N/A All people were white Hulu no yes no One African American man Wayfair yes N/A N/A White family of 3 Acura yes N/A N/A One white woman Capital One yes N/A N/A Two whites, one in power, the other a consumer Summary: The commercials with the most people in them generally contained more diversity than commercials with fewer people. Most families shown either had white people or mixed races.
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