6-1 Discussion- Data Analysis.docx - 6-1 Discussion Data...

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6-1 Discussion: Data Analysis Review the case study data related to your research problem and describe potential analysis tools and methods you will use to answer your research question. Be specific: Reference specific descriptive and inferential statistics from your textbook that you plan to use in your analysis. To support your plan, reference a business research study that implemented this method, and explain why you believe it was appropriate. The research problem I am researching is due to competition from other companies, MSIL needs to come up with a new strategy to maintain its position in the Indian car market. My question is: Would adding a premium hatchback to MSIL’s products adds significantly to the brand image and channel motivation for more sales for MSIL as compared to an entry level hatch? Initially I would want to get a feel for the data, by using descriptive statics such as the central tendency,

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