apple.docx - Company Overview Apple Inc is a multinational...

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. Company Overview Apple Inc. is a multinational corporation in America eastablished in 1976 by Steve jobs, steve Wozniak and Ronald Wayne. The company designs and sells personal computers, consumer electronics and computer software. Some of the famous products are Iphone, Ipod, Ipad and Mac Book. It is publicly traded corporation and it has over 500 retail stores in over thirteen countries Apple can be classified as a combination of both the structural and human resources frameworks. Structural deals with roles, rulesefficiency and order, human resources focuses on people, empowerment, creativity and innovation. Symbolic Frame Apples Logo The shape of the logo was considered because it is worldly recognisable and is more modernised.it has become one of the most famous logo in the world and is described as flat millennial apple logo. The logo is derived from the bible story of Adam and Eve who were tempted by satan to eat the tree of knowledge. It symbolises that people will use the computers to gain knowledge which is useful for enlightening the human race.
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  • Summer '16
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