Running head: CASE STUDY
Student's Name:
Professor's Name:
Course Title:
Date
Subscribe to view the full document.
CASE STUDY
1. GIVE SUMMARY OF THE CASE STUDY
The case study is about the alcohol advertising, the attack on alcohol marketing,
alcohol marketers defending their advertisements, restrictions on alcohol advertising, whether
alcohol ad restrictions are constitutional and the alcohol advertising in perspective. Alcohol
advertising majors on the various kinds of ads used which included informational and persuasive
advertisement.in informational words are the primary forms of expressing an advertisement
while the persuasive use more of pictures and images.
Due to these ads attacks arise with claims that they are persuasive to the young,
and they major on marketing their products without showing their side effects. The alcohol
marketers defend their advertisements and products arguing that they do so due to the High
completion of the same products. Due to these conflicts, constitutional laws are set to govern and
control the advertisements and the modes of making the posters. These were to regulate the rate
at which the ads reach the underage.
2. Were Spykes and Wide Eye bad products? Do you think they were marketed in
objectionable or misleading ways? Do you think companies should be allowed to sell other
caffeinated alcoholic beverages?
Based on their overall market performance, they were good products since they
generated huge profits to the manufacturer companies. Based on the consequences for their
corporate parents they are bad. They were bad because their social impact was negative. Their
abuse was associated with rape, assaults, drunken driving, and fatal accidents. The beverages
were marketed in misleading ways. They had features that attracted young drinkers such as
inviting flavors, small containers, garish bottle labels, and website with adolescent themes and
imagery.
You've reached the end of this preview.
- Spring '08
- Mundia
- Advertising, Alcoholic beverage
