Alcohol advertisement.docx - Running head CASE STUDY...

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CASE STUDY 1. GIVE SUMMARY OF THE CASE STUDY The case study is about the alcohol advertising, the attack on alcohol marketing, alcohol marketers defending their advertisements, restrictions on alcohol advertising, whether alcohol ad restrictions are constitutional and the alcohol advertising in perspective. Alcohol advertising majors on the various kinds of ads used which included informational and persuasive advertisement.in informational words are the primary forms of expressing an advertisement while the persuasive use more of pictures and images. Due to these ads attacks arise with claims that they are persuasive to the young, and they major on marketing their products without showing their side effects. The alcohol marketers defend their advertisements and products arguing that they do so due to the High completion of the same products. Due to these conflicts, constitutional laws are set to govern and control the advertisements and the modes of making the posters. These were to regulate the rate at which the ads reach the underage. 2. Were Spykes and Wide Eye bad products? Do you think they were marketed in objectionable or misleading ways? Do you think companies should be allowed to sell other caffeinated alcoholic beverages? Based on their overall market performance, they were good products since they generated huge profits to the manufacturer companies. Based on the consequences for their corporate parents they are bad. They were bad because their social impact was negative. Their abuse was associated with rape, assaults, drunken driving, and fatal accidents. The beverages were marketed in misleading ways. They had features that attracted young drinkers such as inviting flavors, small containers, garish bottle labels, and website with adolescent themes and imagery.
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