Doritos Marketing Project.docx - Running head Doritos...

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Running head: Doritos Marketing Project 1 Doritos Marketing Project Student’s Name Institution Affiliation
Running head: Doritos Marketing Project 2 Doritos Marketing Project Introduction Doritos produced by Frito-Lay, they are tortilla chips that are flavored, the product has been on the market since 1964. The product was first distributed national wide in 1966, the name Doritos has an origin in Mexican meaning golden brown. The product has undergone various design modifications to meet the market needs, including redesigning in 1993 and improvement in flavor to meet the market new demands. The company has adopted a very a vibrant marketing plan for its brands particularly Doritos, the company has been dynamic in its marketing, in 2013 it launched a new advertisement campaign which involved a change in product logo and slogan for Doritos and introduction of new Doritos to the market in 2015. Brand Overview Frito-Lay Inc. a snack company which started in 1932 by Charles Doolin, in 1965 the company formed another merger with Pepsi Cola Company up to now Frito-Lay operates as a subsidiary of Pepsi Cola Company. The company produces a number of snacks including Doritos, Fritos, and Tostitos. The company started producing tortilla in 1966 and selling them in their restaurants, drawing inspiration from Mexican Totoro snacks. The company made a major redesigning in 1994 in the shape and size of Doritos. The product has undergone active marketing and product
Running head: Doritos Marketing Project 3 improvement over time to the brand that Doritos is today. The major improvement includes shape, size, and flavor to meet customer choice and preferences. The Four P’s Product The main product is Doritos, Frito-Lay offers the snack in different flavors to its customers. The company also offers other chips flavors, the company enjoys a huge market, particularly because it has been on the market for every long winning the trust of many customers. The company has

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