PGDDB_DSB_Assignment 12_Surviving Disruption_Template.docx...

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Assignment 12 – Surviving Disruption Think about how to analyze and respond to a disruptive challenger if you find yourself facing one. TASK For this module’s assignment, you will be thinking about how to analyze and respond to a disruptive challenger if you find yourself facing one. The industry you will be focusing on is hotels and hospitality. AirBnb is a new disrupter that is challenging the industry. Some established hotel chains in the industry, with links to more information about them, are: 1. Marriot o o 2. InterContinental Hotels Group o o 3. AccorHotels o o These are all brands that are being challenged by a disrupter, AirBnb . o o Here is an interesting article about the impact of AirBnb on the hotel and hospitality industry: Imagine that you are working for a leading company in the hotel and hospitality industry. You do

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