JEREZ_M5_REVIEW.docx - 1 Activity 5.5 \u2013 Assignment Module Review BSAB 450 \u2013 Airport Airline Marketing Jerez Amsyar Part 1 Review Questions 1 Discuss

JEREZ_M5_REVIEW.docx - 1 Activity 5.5 – Assignment Module...

This preview shows page 1 - 3 out of 4 pages.

1 Activity 5.5 – Assignment: Module Review BSAB 450 – Airport/ Airline Marketing Jerez Amsyar Part 1: Review Questions 1. Discuss the differences between the trade, i.e. airlines who buy the airport facilities direct and the general public or travellers who consume the airport product. Airlines who buy airport facilities will have to pay aeronautical fees to the airport such as landing fees, parking fees, ground handling fees whereas the general public do not have to pay for these fees. General public or travellers consumes airport facilities such as swimming pool, gym, restaurants, hotels, rental kiosks and other types of airport facilities. These 2
Image of page 1
2 trades are very different and they are classified differently since airport earn 2 types of revenue; aeronautical and non-aeronautical (commercial) revenue. 2. A common way to segment demand is by airline product type. Assume you were an airport manager. Discuss the following marketing approaches for your airport: full-cost traditional service, a low-cost service, and a charter service for your airport. Full-cost traditional service This is usually seek upon by mainly business or wealthy travellers who seek comfort while flying from one destination to another. These passengers will rarely have enough time to
Image of page 2
Image of page 3

You've reached the end of your free preview.

Want to read all 4 pages?

  • Fall '16
  • Airport Manager

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes