Activity 7.5 – Assignment: Module Review Jerez Amsyar BSAB 450 (Airline/ Airport Marketing) Part 1: Review Questions 1) A successful airline acknowledges that selling and sales management makes up a crucial final stage in the marketing process. Discuss these issues and why these functions and skills play an important role in meeting customer’s needs. Airline services are currently more focused towards their marketing strategies to retain their customers in this highly competitive environment by offering more discounts and promotions. GDSs and many other third-party channels allow airlines to distribute their products. In an airline, the commerce department’s focus will shift to identifying and choosing the relevant commerce channels and technologies the airline needs to strategically generate revenue and profits, and working with other relevant groups, such as pricing, revenue management, and customer insights, to ensure the
airline achieves its business and financial objectives that will be ideal for the both the airline and its customers.
- Fall '16
- Marketing, image. Airlines