JEREZ_M4_CS_Air_France.docx - 1 Activity 4.3 Research Exercise Air France Internet Marketing Jerez Amsyar BSAB 450(Airline Marketing Abstract This paper

JEREZ_M4_CS_Air_France.docx - 1 Activity 4.3 Research...

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1 Activity 4.3- Research Exercise: Air France Internet Marketing Jerez Amsyar BSAB 450 (Airline Marketing) Abstract This paper discusses about Air France and how the internet affects its marketing strategy. This paper also discusses on what type of advertisement strategies Air France should use to gain more visits on its website. Also, in the later part of this paper, we shall compare the average cost per click on all the different websites that Air France uses for advertisements. 1. Discuss the transformation of the travel industry by the internet. In the past, customers had to go through travel agents to book tickets for their preferred destination. However, today customers can book their own tickets at the comfort of their own home. This is achievable through high-speed internet and new meta-search companies like Kayak. Today, customers can compare ticket prices more conveniently to achieve the lowest
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2 fares. On the other hand, the internet gives customer an insight of their destination in terms of reviews, pictures, videos and such. Whereas in the past, people can hardly research and read
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