1 Module 6 Activity 6.3 – Case Study: Air Asia X BSAB 450 (Airline/Airport Marketing) Jerez Amsyar Abstract Air Asia X is a long haul low cost airline which is very successful in the airline industry. Air Asia X (which now will be referred to as X) was formed in 2001 by Tony Fernandes. Many advisors and sources told him that this idea will never be profitable. However, he still continued to push through and made this idea a success. This paper discusses the factors of X’s success, its strategy and its constraints.
2 1.What is the general environment in the global airline industry discussed in this case? 2.What factors led to the success of AirAsia as it grew and expanded from Malaysia to otherdestinations in Southeast Asia and beyond?
- Fall '16
- Low-cost carrier