JEREZ_M5_Ireland.docx - 1 Activity 5.3 \u2013 Case Study Analysis Ireland West Airport BSAB 450 \u2013 Airport Airline Marketing Jerez Amsyar Case Study

JEREZ_M5_Ireland.docx - 1 Activity 5.3 – Case Study...

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1 Activity 5.3 – Case Study Analysis: Ireland West Airport BSAB 450 – Airport/ Airline Marketing Jerez Amsyar Case Study Question: 1. After you have viewed the video discuss the purpose of this airport’s marketing initiative, and its effect on the intended target segments. 2.Discuss the effects this new airport initiative will have on the local community and aviation interest groups.
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  • Fall '16
  • Ireland West Airport

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