Intercultural Communication Lecture: Dimensions of culture (indiv/collectivism, hi/lo context, etc.); solutions (trad view of contact theory vs. understanding intergroup biases & how to combat them) Reading: RC Ch 6: Lec overlap; plus more dimensions of culture (uncertainty, power distance, etc.); social identity; intercultural challenges (ethnocentrism, etc.); improving intercultural comm (accommodation, etc.) Dimensions of culture: Public Communication & Persuasion Lecture: Effective style (public speaking); message characteristics (emotional appeals, evidence, consensus need, etc.); source characteristics (credibility, similarity, etc.); knowing your audience (demographics, etc.) Reading: GS--Tubbs Ch 13: Some lec overlap; plus more on delivery issues, audience analysis, message issues, etc. Delivery issues: Stage fright; impromptu delivery: lack of advance planning; Reading from manuscript: unnecessarily long preparation & makes speaker reliant on reading so unable to look up; Memorized speech: robot- like delivery or forgetting message Audience Analysis: two methods Demographic analysis o Demographic inferences about audience’s beliefs, attitudes, values to gear message to what seems to be the audience’s level and interests Purpose-oriented analysis o Speaker begins by asking himself/herself what info about audience is most important for speaker’s purposes o Want to know how much background knowledge they have Message issues: can fail to obtain desired outcome if not organized Listening Lecture: No lecture on this topic Reading: RC Ch 7 (listening): focus on key points re the listening process (components); listening goals (empathic, etc.); listening challenges (multitasking, etc.); unethical listening (defensive, etc.) Listening process: Affective listening o Motivation to pay attention o Willing to listen bc you care about someone; or tuning out when not motivated Cognitive o Selecting message, focusing, and understanding o Selecting: Friend talking while getting a call but SELECTING to listen to friend bc you are more motivated to listen to them
o Attending: alerting senses to focus on comm, ex: you concentrate and remember what you select to listen to o Understanding: making sense of messages, ex: throwing around complex terms = low understanding
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- Fall '07
- Intercultural Communication, Nielsen ratings