Intercultural Communication
Lecture: Dimensions of culture (indiv/collectivism, hi/lo context, etc.); solutions (trad view of contact theory vs.
understanding intergroup biases & how to combat them)
Reading: RC Ch 6: Lec overlap; plus more dimensions of culture (uncertainty, power distance, etc.); social identity;
intercultural challenges (ethnocentrism, etc.); improving intercultural comm (accommodation, etc.)
Dimensions of culture:
Public Communication & Persuasion
Lecture: Effective style (public speaking); message characteristics (emotional appeals, evidence, consensus need,
etc.); source characteristics (credibility, similarity, etc.); knowing your audience (demographics, etc.)
Reading:
GS--Tubbs Ch 13: Some lec overlap; plus more on delivery issues, audience analysis, message issues, etc.
Delivery issues: Stage fright; impromptu delivery: lack of advance planning; Reading from manuscript:
unnecessarily long preparation & makes speaker reliant on reading so unable to look up; Memorized speech: robot-
like delivery or forgetting message
Audience Analysis: two methods
Demographic analysis
o
Demographic inferences about audience’s beliefs, attitudes, values to gear message to what
seems to be the audience’s level and interests
Purpose-oriented analysis
o
Speaker begins by asking himself/herself what info about audience is most important for
speaker’s purposes
o
Want to know how much background knowledge they have
Message issues: can fail to obtain desired outcome if not organized
Listening
Lecture: No lecture on this topic
Reading: RC Ch 7 (listening): focus on key points re the listening process (components); listening goals (empathic,
etc.); listening challenges (multitasking, etc.); unethical listening (defensive, etc.)
Listening process:
Affective listening
o
Motivation to pay attention
o
Willing to listen bc you care about someone; or tuning out when not motivated
Cognitive
o
Selecting message, focusing, and understanding
o
Selecting: Friend talking while getting a call but SELECTING to listen to friend bc you are more
motivated to listen to them
o
Attending: alerting senses to focus on comm, ex: you concentrate and remember what you select
to listen to
o
Understanding: making sense of messages, ex: throwing around complex terms = low
understanding
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- Fall '07
- Mullin
- Intercultural Communication, Nielsen ratings
