11-6 - Strat Comm notes Steve Kopcha Strategic...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Strat. Comm notes 06/11/2007 18:00:00 Steve Kopcha Strategic Communications Professor at Mizzou graduated Missouri School of Journalism US Navy worked in St. Louis for 25 years Hands-on experience Guaranteed job doing something! Why consider advertising? Fun! Good money o Not a lot at first, supply and demand o If you’re good, get paid EXTREMELY well Travel o Mexico City office o Europe o Germany o Vienna o Austria o London Meet celebrities o Paul Newman o John Wayne o Leslie Nielson
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Interesting co-workers o Some weird/strange people o Never know what’s going to happen! Advertising Agency Functions Creative o Writers o Art directors o Producers Marketing/Research o Account planners o Res account execs (“suits”) Media o Planners o Buyers o So much activity! So much new media! o
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/29/2008 for the course JOUR 1000 taught by Professor Brianbrooks during the Fall '07 term at Missouri (Mizzou).

Page1 / 5

11-6 - Strat Comm notes Steve Kopcha Strategic...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online