The Natural Grip IMC Plan.pptx

The Natural Grip IMC Plan.pptx - Lindsey McKnight Big Idea...

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Big Idea Lindsey McKnight
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Objectives Value Proposition The Natural Grip offers superior protection and enhances the ability to grow as an individual athlete within the CrossFit community, both personally and physically. Disrupt Increase Create Protect Affordable Commitment
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Brand Positioning High Cost Low Cost More Material Less Material The Natural Grip JerkFit WODies Bear Komplex Mechanix
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Consumer Behavior
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Target Audience Primary: Secondary:
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Direct Mail Marketing F or when the best in the box tear The Packaging:
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Inside A pair of black Natur al Grips Thre e page note pad
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Promotion: First Page Using simultaneous progression through individual endurance together we accomplish fearlessness and overcome
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Promotion: Second Page
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Promotion: Third Page The Natural Grip is extending a limited time offer exclusively for all CrossFit members . We appreciate your hard work and dedication to the sport and know you deserve the best protection for your palms!
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  • Fall '13
  • Dr.T
  • Marketing, The Promotion, Lindsey McKnight, Bear Komplex

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