hosp mkt case study 1.docx - Alejandra Rivas Case 1 Case Study 1 1 Banyan Tress\u2019s success factors are good target market selection have a good

hosp mkt case study 1.docx - Alejandra Rivas Case 1 Case...

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Alejandra Rivas Case 1 2019-02-20 Case Study 1 1. Banyan Tress’s success factors are good target market selection, have a good strategy when it comes to positioning and branding, deliver their products and services, having an effective external and internal marketing and finally they support local communities. 2. Banyan positioning and strategies are achieving minimal wastage - Yes they can maintain their unique positioning o Romantic experience (appeal to sense) o CSR program o Employee program 3. They created a marketing strategy that similar groups sell products together under the

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