11-8 - Public Relations Suzette Heiman 8:19:00 PM Strategic Communications Professor of PR Public RelationsPrince 8mo old golden retriever needed

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Public Relations 11/11/2007 21:19:00 Suzette Heiman Strategic Communications  Professor of PR Public Relations-  Prince: 8mo old golden retriever, needed help with how to maintain her  dog(train), used online tools to find out how = PR activity Mattel Website- Hot Wheels, fisher price, Barbie all have had complaints in past  8/10 months, PR must work toward restoring faith in the public for these companies. Public relations- solves the kinds of problems that can not be addressed with  advertising Mattel: “every single campaign” will be tested ( to improve PR) Liz Claiborne- “Love is not abuse”, talk about abuse in dating relationships, what  to do/where to go. Used PR to expand project. Way to give back to their female  consumers. GOOD PR. Lays stax- Brought in national cup stacking champion of the world, people on 
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This note was uploaded on 03/29/2008 for the course JOUR 1000 taught by Professor Brianbrooks during the Fall '07 term at Missouri (Mizzou).

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11-8 - Public Relations Suzette Heiman 8:19:00 PM Strategic Communications Professor of PR Public RelationsPrince 8mo old golden retriever needed

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