TUTORIAL 9 Analyzing International Opportunities.pdf -...

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Economics: Private and Public Choice
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Chapter 15 / Exercise 4
Economics: Private and Public Choice
Gwartney/Stroup/Sobel/Macpherson
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MODULE: INTERNATIONAL BUSINESS BB304 Unit 9: Analyzing International Opportunities TUTORIAL 9 Short-answer Problems 1. What are the four steps in the screening process? 2. Identify the main factors to investigate when identifying the basic appeal of a market or site for operations. 3. What key forces should be examined when assessing a nation’s business environment? 4. How do transport costs and country image affect the location decision? 5. Identify each component of a market-potential indicator. Why is it useful in assessing emerging markets? 6. What are the most important factors to consider when measuring site potential? 7. Explain why a field trip and competitor analysis are useful in the final stage of the screening process. 8. Identify the benefits associated with conducting international secondary market research.
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Economics: Private and Public Choice
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Chapter 15 / Exercise 4
Economics: Private and Public Choice
Gwartney/Stroup/Sobel/Macpherson
Expert Verified

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