MODULE: INTERNATIONAL BUSINESS BB304
Unit 9: Analyzing International Opportunities
What are the four steps in the screening process?
Identify the main factors to investigate when identifying the basic appeal of a market or site for
What key forces should be examined when assessing a nation’s business environment?
How do transport costs and country image affect the location decision?
Identify each component of a market-potential indicator. Why is it useful in assessing emerging
What are the most important factors to consider when measuring site potential?
Explain why a field trip and competitor analysis are useful in the final stage of the screening
Identify the benefits associated with conducting international secondary market research.