20181219051925D3328_Z11700010220174023Z11700000220154010P19-20 Revised.pptx - Course ISYS6204 E-Business Design Effective Period February 2019 Online

20181219051925D3328_Z11700010220174023Z11700000220154010P19-20 Revised.pptx

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Online Content and Media (with Group Discussion) Session 19-20 Course : ISYS6204 E-Business Design Effective Period : February 2019
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Learning Outcomes Identify the major trends in the consumption of media and online content, and the major revenue models for digital content delivery. Understand digital rights management. Discuss the concept of media convergence and the challenges it faces. Understand the key factors affecting the online publishing industry. Understand the key factors affecting the online entertainment industry.
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Acknowledgments These slides have been adapted from Kenneth C. Laudon E-Commerce 2014. 10 Edition. Pearson.
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Outline Online Content The Online Publishing Industry The Online Entertainment Industry
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Online Content
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Online Content The most recent trends in online content and media for 2013–2014 Increased media consumption Smartphones and tables create “fourth screen” Growth of social and local content User-generated content growing, inverting traditional production/business models Apple, Google, Amazon, Facebook vie for ownership of online content ecosystem
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Online Content The most recent trends in online content and media for 2013–2014 Internet advertising revenues expanding rapidly Increased consumer acceptance of paying for premium content Content owners adapt mixture of advertising, subscription, a la carte payment for business model Convergence
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Online Content
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Online Content
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Content Audience and Market: Where Are the Eyeballs and the Money? Average American adult spends 4,400 hrs/yr consuming various media 2011 media revenues: $580 billion Over 75% of the hours spent consuming TV, radio, Internet 2.5 hrs/day on Internet Internet usage doesn’t reduce TV viewing
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Content Audience and Market: Where Are the Eyeballs and the Money?
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Content Audience and Market: Where Are the Eyeballs and the Money?
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Internet and Traditional Media Cannibalization vs. complementarity Time spent on Internet reduces time available for other media Books, newspapers, magazines, phone, radio Conversely, Internet users consume more media of all types than non-Internet users
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  • Summer '19
  • Mass Media, Digital rights management, Online Entertainment Industry

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